Posted by
BLOGASSAULT on Wednesday, January 28, 2009 7:12:57 PM
Pretty funny article from
Jack Shafer at Slate.com. He tries to cut threw the B.S. concerning all the new ad campaigns from various companies trying to promote ways to save energy or for you to be better person.
When I go shopping for moral instruction, I don't drive the family van to corporate America's front door. Their job is to make good stuff for me to buy at a good price, not lecture me on the virtuous life. Yet that's the tack a slew of companies have been taking with ad campaigns that march up to my front door like an army of
Traditionally, big companies did good things like planted trees or reduced waste or rescued orphans and bragged about it in hopes that you'd buy their product. Nowadays, they want you to right the world's perceived wrongs so they can take the credit for it.